Meet Christian Harri Paloheimo, founder of Jaaxx
Harri is planting his apple tree in form of sustainable services and technology, hoping it will make a difference in the lives of his children.
Jaaxx is building the alternative to the throw away society by enabling easy sustainable everyday life – as a service.
With circular economy in mind, Jaaxx has created an affordable, easy to use and accessible 24/7 consumer equipment rental service. The company collaborates with progressive real-estate and housing providers that support sustainable daily life of their end-customers.
Systems Change Strategy
Jaaxx works towards expanding their service into a full-flexed platform complementing existing value chains and providing a sustainable community tool-box by adding their existing other services such as ride-sharing (equipment home delivery), community tasks and third party repair services.
Their long-term goal is to see 99% of EU consumers using electronic consumer products as a service (rental, leasing, repair), instead of the current trend of purchasing these products (15% annual increase 2013-2016 in the EU market), while many usable products are being thrown away or stored.